Drive:Activated logo
hi there!

I see you've stumbled on to my humble home on the net, Drive:Activated. My name's Sam, I'm an ambitious and driven uni student, residing in Melbourne, Australia, wanting to make my mark on our world. This is my site, which is mainly just my blog and some other bits. There's no definite theme to my blog, just anything that interests me, and currently that's web trends, startups, ideas and cool stuff. Check it out, leave me a comment, click on 'Who is this?' to find out more about me, or drop me a line by clicking on 'Let's Talk'. Hope you enjoy it!

My signature

Content sign

Smart ad for competition policy

   Filed under: , ,    
Think 'government competition policy'. Add in the phrases 'market practice', 'public interest', 'economic efficiency' and 'public consultation' and you have a fairly boring topic. It'll be very difficult to drum up public interest apart from those that are very passionate. In fact, I won't blame you if you stopped reading now (you'll be missing out though).

HK's Economic Development and Labour Bureau was tasked with such a task when working out their new competition policy (still in development - google seems to say there's some fuss about it). I'm not sure who they got to do this ad, but I reckon it uses a very smart metaphor (don't want to give too much away, but think music) to convey the issue so that everyone understands.

Unfortunately I couldn't find it on youtube or anywhere else for that matter, so to see it you'll have to view the RealPlayer stream from the department's website:
http://www.isd.gov.hk/eng/tvapi/06_ms148.html

BTW, if you don't want the whole RealPlayer (which I didn't because I had enough media players already and I from past experience RealPlayer has a tendency to pop up things all the time), try Real Alternative Lite 1.51. The browser plugin works great in Firefox.
Trackbacks sign
No Trackbacks
Trackback URL
No trackbacks yet - link to me people!
Comments sign
No Comments
Comments RSS RSS icon
Come on, be the first to unleash those thoughts from within.
Post comment sign
Leave a Comment
I know you want to!
(required)  
(optional)
(required)  

Want to keep stay in the loop with the comments here? Leave your email address below and you'll be informed when a new comment is added to this blog post.

(optional):  

Submit