I've
blogged before about whether Corporate Social Responsibilty (CSR) is just PR. Now I have a case of it happening.
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/24/AR2006112400789_pf.htmlThe funniest bit was when they mention that the API supplied a video that was distributed titled, "You Can't Be Cool Without Fuel" - how much more blatant can it get?
Its sad that schools nowadays need to rely on external funding to properly educate, and of course some corporations out there are assisting without these negative side-effects. But this highlights Mark Achbar's comment - corporations cannot be left alone to regulate themselves, even if some are capable of doing good.